Have you heard that the average American aspires to take at least three vacations per year?
If you're a vacation rental owner in Lake Havasu, you have to fight hard to get these travelers' attention. With so few trips per year and so many vacation rentals out there, it's understandable to worry about empty bookings.
Is attracting guests in the off-season even possible? Read on for our Lake Havasu rental tricks that will always keep your calendar full.
Highlight Unique Rental Property Features
Showcase what makes your vacation rental special. Emphasize the following kinds of unique selling points in your listing:
- Stunning lake views
- Proximity to hiking trails
- Luxurious amenities
Captivating descriptions and high-quality photos can attract guests seeking a memorable getaway regardless of the season.
Offer Off-Season Discounts
Entice guests by offering competitive rates during the off-peak months. Discounted prices can make your rental property more appealing, which encourages guests to choose your listing over others. Consider implementing special promotions or extended stay discounts to attract longer bookings.
Promote Off-Season Activities
Highlight the diverse range of activities available in Lake Havasu beyond the peak season. This could include off-road adventures or exploring local attractions. Emphasize the year-round opportunities for relaxation and adventure.
Tailor your marketing efforts to target travelers seeking a quieter escape during the off-season.
Enhance Comfort
Ensure that your rental property offers all the comforts of home. Upgrade the following amenities:
- Cozy furnishings
- Equipped kitchens
- Entertainment options like streaming services or board games
Creating a comfortable and inviting space will lure more people in.
Flexible Short-Term Rental Booking Policies
Flexibility can be a key factor in attracting guests, especially during uncertain times. Offer flexible booking policies that include easy cancellations or rescheduling options. Giving peace of mind to potential guests can increase bookings, regardless of the season.
Target Niche Markets
Your niche market could include the following:
- Outdoor enthusiasts
- Snowbirds escaping colder climates
- Couples seeking a romantic retreat
Highlight how your rental property meets their unique needs and preferences.
Engage With Previous Guests
Maintain communication with past guests and encourage them to return during the off-season. Use the following to stay connected and offer exclusive deals or promotions:
- Email newsletters
- Social media
- Loyalty programs
Invest in Online Marketing to Boost Rental Income
Use online platforms and channels to reach potential guests year-round. Optimize your vacation rental listing with relevant keywords and attractive visuals.
Create Seasonal Packages
Develop enticing seasonal packages that bundle accommodations with popular activities or experiences. This could include the following:
- A discounted boat rental
- Guided tours
- Dining vouchers
Offering nice packages can attract guests looking for a complete vacation experience. Highlight the savings and convenience of booking your rental property alongside these extra offerings.
Maintain Vacation Property Visibility
Stay visible in the vacation rental market by updating your listing and responding to inquiries. Keep an eye on local pricing trends and demand.
Attracting Guests in the Off-Season Isn't Too Tricky
Attracting guests in the off-season will take some planning and targeted marketing efforts. By using these Lake Havasu vacation rental tricks, you'll have bookings all year.
Would you love to have a hands-off approach for your vacation rental business? Contact PMI Lake Havasu to learn how we can manage your rental units. We've been taking charge of the industry for over 20 years.
